OnScreen Publisher can deliver rich applications for HbbTV comprising a full range of content types including news, TV guides, VoD etc, based on any number of different data sources. Publisher provides a single platform from which these applications can be delivered, while also giving the ability to easily create versions of the same applications for tablets or other platforms. The flexibility and rapid development offered by OnScreen Publisher also makes it suitable for delivering transient apps, such as those for major sports events, where the cost of bespoke development would be prohibitive.
HbbTV apps created using OnScreen Publisher benefit from the same features as those for other devices, including access to external data feeds and social integration. Because apps are built from on screen 'objects' there is no need to create apps for each purpose, such as an EPG or a weather app, these and other functions can be combined in the same app to allow a seamless user experience.